Riham El-Lakany

Lead an organizational transformation that positions marketing as a critical growth driver. This session will explore how to navigate leadership transitions, embrace collaborative methodologies, and build agile teams that deliver measurable impact. You will walk away with actionable strategies on:

• Shifting from traditional to collaborative management to foster innovation and align teams with business goals.
• Implementing agile marketing practices and data-driven decision-making to drive impactful results.
• Redefining success through metrics and cultivating data-driven decision-making.

Empower your marketing team to lead growth, foster collaboration, and drive meaningful change across your organization.

Drive deeper connections with your customers by reimagining personalization and transforming the customer experience through Generative AI-driven strategic innovation. In this session, industry leaders will discuss the frameworks and strategic imperatives necessary to elevate customer engagement in an increasingly digital and competitive landscape. Source your plan of action by:

• Designing a personalization strategy that aligns with customer expectations and business goals.
• Leveraging data and technology to create seamless, personalized customer journeys.
• Building cross-functional collaboration to ensure a consistent and impactful customer experience.

Bolster your approach to personalization and CX to build loyalty, trust, and long-term customer value.

Deliver impactful marketing campaigns with lean teams and constrained budgets. This session brings together marketing leaders to share proven strategies for building a successful marketing function, leveraging external partners, and launching effective campaigns that drive results. Create a roadmap to:

• Create strong marketing foundations, including brand guides, content strategies, and website optimization.
• Build team skills and leverage innovative tools and external partners to expand your capabilities.
• Design and execute high-impact multimedia campaigns on limited budgets.

Achieve impactful marketing results by optimizing resources and building a resilient, effective team.

Discover how early adopters discern the most impactful business use cases, separating reality from hype and swiftly involving relevant internal stakeholders. Adopt best practices to:

• Navigate a use case from pilot setup to execution stage.
• Address privacy and bias concerns within internal teams and external customers.
• Identify opportunities to upskill your teams with AI-powered tools.

Optimize your AI capabilities to unlock new levels of efficiency, innovation, and competitive advantage in your marketing strategies.

Connect with the right consumers and drive adoption through a robust go-to-market strategy, partnerships, targeted marketing and consumer education. Key insights from this fireside chat will include:

• Crafting a go-to-market strategy that addresses financial complexity while earning consumer confidence.
• Working with a wide range of partners and targeted campaigns to connect with the right audience.
• Overcoming the challenge of building awareness and trust for a new product in select markets.

Bring a new or complex financial product to market with a strategic approach to build trust, educate customers and connect with the right audience.

Develop precision and a deep understanding of how to allocate resources effectively to drive measurable results. This session will delve into the science behind budget allocation, media mix success, and marketing attribution to ensure your campaigns reach the right audience at the right time. You will walk away with actionable insights on:

• Evaluating and optimizing your media mix to maximize ROI and customer engagement.
• Leveraging advanced attribution techniques to measure the true impact of your campaigns.
• Aligning performance marketing strategies with broader organizational goals to achieve scalable success.

Harness performance marketing to create high-impact campaigns that deliver measurable business growth.