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In the fifth grade, Robert Rose’s teacher sent him home with a note that said ‘Robert likes to tell stories.’ Well, as it turns out, she was right. Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS.
Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.” You can hear Robert on his weekly podcast with co-host Joe Pulizzi, “This Old Marketing”. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.
Juan Silvera is Rabobank N.A.’s Chief Marketing Officer, responsible for management of all areas of marketing, brand management, advertising and corporate communications.
Juan joined Rabobank on January 2016. Prior to joining the bank he was head of Digital Marketing for the Americas at MUFG Union Bank. Before that he was SVP eMerchandising at Bank of America and previous to that he was SVP Interactive Design at Wachovia / Wells Fargo. In addition he was a partner at three marketing agencies, two in the U.S. and one in Europe. He also worked with Dun & Bradstreet out of their Mexico and Venezuela offices.
Juan has a degree in Business Administration from Cal State Los Angeles and an MBA from Pepperdine University, as well as certificate in Global Enterprise Management from Oxford University.
Ravi Misquitta, Senior Vice President, leads Franklin Templeton Investment’s Marketing Strategy and Technology team in which he is responsible for Digital Marketing, Marketing & Sales Technology Strategy, and Product Data Services. His focus on driving the firm’s digital marketing efforts and technology innovation initiatives are highly dependent on leveraging data and derived insights.
Prior to joining Franklin Templeton, Ravi served in leadership roles driving client insights, marketing strategy, and technology innovation in firms that include BlackRock, Barclays Global Investors, and Ernst & Young.
Ravi earned his degree in Economics from Hamilton College and the London School of Economics. He currently resides in the San Francisco Bay Area with his wife and three sons.