Kelly has over 25 years of loyalty & CRM experience in virtually every industry sector. She has been with Epsilon for 11 years was previously employed for 18 years in various Loyalty Marketing roles with COLLOQUY. She was the Managing Partner of COLLOQUY, launched LoyaltyOne’s consulting practice and has 25+ years of demonstrated success in developing, planning and implementing marketing loyalty strategies that increase share of customer and maximize customer profitability.
Kelly is recognized as a top loyalty strategist and has been a featured speaker & spokesperson on loyalty strategy in publications such as Wall Street Journal, Brand Week, Advertising Age and Smart Money.
Day 1: May 21, 2025
Day 2: May 22, 2025
12:00 pm
INDUSTRY EXPERT PANEL DISCUSSION: HEADWINDS 2025
How Financial Services Marketers Are Doing More with Less
In a time of economic uncertainty, financial services marketers are under more pressure than ever to deliver measurable results — often with fewer resources and higher expectations. So how do you do more with less, without compromising impact? Join Epsilon’s top industry experts for a high-impact panel discussion on the strategies helping leading brands cut through complexity, increase marketing efficiency, and drive meaningful customer outcomes in 2025 and beyond.
You’ll walk away with practical tips on how to:
- Maximize media ROI through smarter, addressable digital strategies.
- Leverage AI & Identity to personalize owned channels and drive 2x–10x conversion gains.
- Retain more customers through loyalty programs that span multiple lines of business.
- Unlock deeper insights with advanced data enrichment and next-gen CDP analytics.
Boost efficiency, elevate engagement, and harmonize messages across channels to ensure every marketing dollar works harder.
