Discover how to amplify your brand’s reach by empowering executives and employees to become authentic advocates for your organization with industry expert, Jake Engel (Financial Center & Ball Slate Financial). In this session, learn practical strategies for unmuting the human voices behind your brand, including:

• Leveraging executive and employee social channels for greater engagement
• Building content libraries and providing training for staff
• Creating ownable series and personal branding opportunities for leaders
• Using paid and earned PR to boost visibility
• Showcasing real employees on your website to foster trust and connection

Whether you’re in banking, credit unions, or any financial services sector, these actionable tips will help you mentor your team, expand your audience, and make your brand story resonate in a digital world.