Day 1: May 21, 2025
10:15 am
INDUSTRY EXPERT PRESENTATION: PERSONALIZATION ROADMAP
Building One-to-One Experiences with Sitecore and XCentium
Turn scattered customer touchpoints into cohesive, data-driven journeys that deepen relationships and boost conversion. Jonathan Corley, Director of Experience Strategy at Sitecore, and Dave Stawinski, VP of Digital at XCentium, reveal how composable architecture and practical implementation unlock scalable personalization for financial brands. You will walk away with insights on:
- Mapping the maturity curve from segmented messaging to true one-to-one engagement.
- Orchestrating Sitecore’s composable toolset with real-world tactics that XCentium deploys for finserv clients.
- Aligning data, content, and experience layers to deliver compliant, high-impact personalization across channels.
Bring your questions and leave with a clear blueprint for elevating your personalization strategy—wherever you are on the journey.
Day 2: May 22, 2025

