Dave Stawinski has been in the interactive business for 25 years and worked with some of the world’s biggest brands: Disney, Coca-Cola, General Motors, Honda, Budweiser, Sony, Microsoft, the Library of Congress, The Grammy Awards, Nike, The American Heart Association and many others. Dave has extensive experience in all facets of digital delivery as a project manager, content strategist and UX specialist.
His ideas have won awards, and his management skill builds great client relationships. Dave’s experience leading both creative and technical teams allows him to span multiple disciplines, while maintaining a strategic focus–connecting the dots between business needs and solutions.
Day 1: May 21, 2025
10:15 am
INDUSTRY EXPERT PRESENTATION: PERSONALIZATION ROADMAP
Building One-to-One Experiences with Sitecore and XCentium
Turn scattered customer touchpoints into cohesive, data-driven journeys that deepen relationships and boost conversion. Jonathan Corley, Director of Experience Strategy at Sitecore, and Dave Stawinski, VP of Digital at XCentium, reveal how composable architecture and practical implementation unlock scalable personalization for financial brands. You will walk away with insights on:
- Mapping the maturity curve from segmented messaging to true one-to-one engagement.
- Orchestrating Sitecore’s composable toolset with real-world tactics that XCentium deploys for finserv clients.
- Aligning data, content, and experience layers to deliver compliant, high-impact personalization across channels.
Bring your questions and leave with a clear blueprint for elevating your personalization strategy—wherever you are on the journey.
Day 2: May 22, 2025
