An inspiring leader and successful entrepreneur, Matt Roche is the CEO of Extole, the Customer-Led Growth platform for marketers that increases customer lifetime value and reduces customer acquisition costs. Previously, Matt was the founder and CEO of Offermatica, industry’s highest-volume landing page optimization and testing platform and one of the first SaaS marketing platforms. It is now known as Adobe Target and serves billions of optimized experiences every week. Early in his career, he co-founded Fort Point Partners, a pioneering e-commerce systems integrator. Matt holds a Bachelor’s Degree from Yale University.
Day 1: May 21, 2025
Day 2: May 22, 2025
9:30 am
INDUSTRY EXPERT PRESENTATION: REFERRAL MARKETING
Harnessing Customer Advocacy for Cost‑Efficient Growth in Uncertain Times
Economic headwinds and rising competition are making traditional acquisition channels less reliable and more expensive. Referral marketing provides a high‑trust, low‑cost alternative—turning satisfied customers into powerful brand advocates who drive new business and deepen loyalty. You will walk away with actionable strategies on:
- Positioning referral programs as a scalable, cost‑efficient channel that outperforms paid acquisition during downturns.
- Designing and launching referral incentives that tap into trust, authenticity, and social proof.
- Measuring—and continually optimizing—the impact of advocacy to deliver sustained growth and resilience
Build a referral engine that fuels dependable customer acquisition, strengthens loyalty, and safeguards revenue when market conditions are uncertain.
