Sarah Tsunehara

Learn how Assembled Brands, an asset-backed lender for consumer product companies, has successfully built a brand and marketing presence with a lean team and a measured approach. This case study will explore how to navigate long sales cycles, balance digital and traditional marketing strategies, and stand out in a competitive space. Achieve a step-by-step action plan to:

• Structure a brand and leverage digital marketing content to engage brokers, bankers, and business clients.
• Balance internal resources and third-party partnerships to maximize efficiency and output.
• Track meaningful metrics and create marketing strategies tailored to long lead times and niche B2B audiences.

Amplify your marketing strategies to align with your business model, scale responsibly, and deliver lasting impact.