How to make your CDP a catalyst for organizational change

How to make your CDP a catalyst for organizational change

Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But simply adopting a CDP will not magically solve challenges and demonstrate ROI. There’s a lot to work out to see its full potential — and it involves the entire organization. This guide walks you through the critical areas of preparing your organization for CDP success including Creating Multifunctional Teams; Change Management; Technology Architecture.

 

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