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A seasoned Gen X’er, Jennifer Heyman is in her fourth year as VP of Wells Fargo leading the social media conversation across seven platforms. She leads a global team and marvels constantly at how fans and consumers are changing the landscape of personalized and real –time communication with today’s brands. Prior work experience has included a 20 year stint leading marketing and strategy for brands like Charles Schwab, Oracle, Houghton Mifflin and Organic Online. Jennifer hails from the great city of Chicago and loves sports, live music and knits scarves to keep warm. She’s based in San Francisco and hopes you’ll check her out on Twitter @jheyman and on Instagram @jenniferhey.