A seasoned Gen X’er, Jennifer Heyman is in her fourth year as VP of Wells Fargo leading the social media conversation across seven platforms. She leads a global team and marvels constantly at how fans and consumers are changing the landscape of personalized and real –time communication with today’s brands. Prior work experience has included a 20 year stint leading marketing and strategy for brands like Charles Schwab, Oracle, Houghton Mifflin and Organic Online. Jennifer hails from the great city of Chicago and loves sports, live music and knits scarves to keep warm. She’s based in San Francisco and hopes you’ll check her out on Twitter @jheyman and on Instagram @jenniferhey.
Brian Dema is a Director of Marketing Strategy at Silicon Valley Bank, building marketing plans for several areas of the bank, including its early stage startup practice, API Banking, card products, and Emerging Managers venture capital group. Brian am also piloting new acquisition marketing, demand generation and social media enablement efforts for SVB.
Early in his career, Brian ran a 22-person marketing agency called Walker Sands Communications, leading branding, PR, SEO, and web design for clients like Microsoft and Novell. Later, Brian helped to define the "Internet of Everything” while at Cisco, promoting one of the largest B2B studies ever done. He also engaged capital markets with investor relations, helped build a custom marketing automation system for Cisco partners, and created campaigns and product marketing for Cisco’s wireless networking business. At Sophos, an IT security firm, Brian led global campaigns, content and acquisition across all channels (paid, email, social, blogs, SEO). At Dow Corning's business incubator, Brian designed a commercialization strategy for a photonics technology. Brian also has extensive sales and sales management experience, building sales teams for a CRM company and various startups as a consultant.
Brian studied marketing and finance at the Kellogg School of Management, and philosophy and anthropology at Northwestern University. He also worked as an archaeologist in the jungles of Central America, and while there may be fewer snakes and spiders these days, the management problems aren't all that different.