Innovation in technology is changing our everyday lives, creating seismic shifts in consumer expectations and behavior. In order to compete, brands must put innovation at the heart of every decision, from R&D to Marketing to Customer Service. Melissa Musgrove explores how and why consumer behaviors are evolving, discusses key technologies and products leading the
evolution and shares how individuals at every level can implement strategies and new ways of thinking to be more
innovative and customer-centric.
Engage your customers to be your brand representatives by choosing the right customer stories to feature. Reach millennials with integrated digital and CX campaigns that tap into authentic customer communities. Develop tools to:
Build relationships with customers to make the most of your marketing budget.
Automating your marketing sounds fantastic, but the path to get there can be murky. Learn the behind-the-scenes strategies to help you set up a successful program. You'll leave with:
Leverage automation technology to increase your marketing effectiveness./em>
All marketing to your customers should be intriguing, engaging, relevant and appreciated. But today, too many marketers are focused on shouting at their customers instead of listening to what they actually want. Learn how financial services brands are putting an end to generic marketing and using machine learning and intelligence to provide meaningfulness and personalization in every customer interaction
With rapid innovation, an overwhelming number of digital tools and technologies have emerged. Discover which digital marketing tools the top companies are investing in. Source a blueprint to:
Comprehend where and what to source and implement when transforming your digital marketing.
Managing the exploding need for more content in this always-on world creates challenges for financial services companies that also need to stay compliant and keep audit trails. Optimize your internal and external marketing and creative teams and learn how process and technology can save you time, money and headaches. Learn how to:
Take away new strategies that streamline your marketing and creative efforts
Financial institutions are familiar with analytics, while Digital Marketing is emerging in their use of analytics for customer growth. Yet, practices keep evolving. Fortify the impact of your data analytics for marketing with state-of-the-art practices. Create a roadmap to:
Source best practices to refine your analytics for digital marketing
Personalization should go beyond attaching a first name in an email. Customers expect personalized content and want a human connection with organizations. Financial firms must explore smarter content personalization strategies that force them to think about their audiences and the context for their various interactions; a prerequisite for delivering great customer experiences!
Develop a blueprint to:
Walk away with a five point plan for implementing the right omni-channel personalization strategies.
With social channels growing and developing audiences every day, it pays to keep all your social media management in one place. Maximize your ROI on social by scheduling, managing, and reporting on social engagements, while keeping your presence active across your accounts 24/7.
Use interactive personalized digital marketing to guide your customers through a sales and learning path that is personally meaningful. Customer expectations have transformed how brands engage with their customers, ensure you are prepared to fully engage customers with your marketing. Grasp insights to:
Allow your customers to interact with personalized content that keeps them engaged throughout the whole experience.
Digital experiences have changed the role of financial sales teams to focus even more on building strong relationships, supplemented by digital assets. The right mix of blended technological support can support the “bionic banker” as digital transactions provide opportunities for relationship-driven customer management. Discover how you can:
Discover the digital techniques that drive sales results.
What’s working in digital marketing today? Grasp how leaders are implementing the latest trends to enhance the marketing campaigns and to best convert customers. Source insights on:
Discover best practices from to build your marketing strategy.
Many marketing measurement solutions are failing to provide enough value - understanding the purchase path by segment, knowing where digital ad spend is wasted or even optimizing spend and forecasting. Leaders in marketing measurement contribute use data to improve the company's bottom line in revenue and productivity, achieving improvements in conversion rates, lead generation and increased sales.
Many companies are missing out on insights from added lifetime value or demographic data. Learn more about ways that you can be a leader in marketing measurement and achieve significant value for your organization.
Today, all marketing is content marketing. Can you leverage content you do not own and turn it into an advantage? Use new technology to match content to customers in digital, personalized micro-moments. Drive engagement and adoption by creating an managing a segment-focused engagement plan. Source insights on:
Create a content plan that will engage your audience and drive adoption.
Any rich format content medium can stick with the audience and drive results. Content marketing strategies that use engaging audio content can reach users on their commute, in the gym, and many other places video isn’t suited. Source practical tips to:
Sustain customer engagement with audio storytelling to attract new business.
Voice search and voice assistants are the future of SEO. Staying relevant and winning the search race is becoming harder. Learn what you need to do to stay ahead of the pack. Get key takeaways:
Take away critical information to help build your modern SEO vision.
What works for retail financial services won’t necessarily work for B2B institutions. The challenge is to determine the tools needed to enact a digital sales & marketing strategy that works for your audience. In a sales-driven company, how can Marketing get a seat at the table and bring a 100-year-old firm up-to-date on the latest in digital marketing and sales enablement? In this fast-moving session, you’ll learn how to:
Win over B2B customers with relevant digital marketing.
Build engaging digital experiences from the ground up, with worldwide access to innovative tools and AI-driven asset classification to make your messaging resonate with your target customers. Accelerate your time-to-market with pre-set asset sizes for social platforms for integrated multi-channel campaign development.
Digital tools and platforms excel at enhancing the reach and effectiveness of new asset classes, and increasing adoption rates makes it doubly important to build trust and deliver timely content. Cut through the noise and gain practical tips on:
Implement winning strategies used by first-mover disruptors.
Digitization has radically transformed the marketing profession, and marketing has been affected by the digital transformation most rapidly. Have leadership practices kept up? Between people leadership and market leadership, the playbook needs to be rewritten. Take away key insights on:
Set your team up for success in a time of rapid change.