We asked FinServ Marketing experts the following questions about their strategies and experiences, and they were kind enough to share their insights with us:

  • Where do you see the next frontier for financial digital marketing? Which disruptive technologies are on your radar? Read insights
  • How does content and personalization factor into your overall marketing and digital strategies? Read insights
  • How data-driven is your marketing approach? What are the main challenges and opportunities in using analytics to drive performance? Read insights
  • Compliance and privacy are moving benchmarks for Financial Services. What is your organization doing to stay ahead? Read insights

Contributors Include:

Deutsche Asset & Wealth Management

Head of Digital Marketing and Social Media,
Anthony Vitalone

Barclaycard US

AVP, Digital Acquisitions,
Eric Barba


President & Managing Director,
Alex Sion

Regions Financial

VP, Head of Social Media,
Melissa Musgrove

Farmer’s Insurance Group

Chief Marketing Officer,
Mike Linton

BNY Mellon

Managing Director, Head of Corporate Content Marketing,
Laura Barger