Consumers today are demanding more from financial brands and growing distrustful of traditional advertising. FI marketers need to be more creative than ever to get ahead of the competition. Take away a roadmap on:
Look into the future of financial marketing to drive your digital returns now.
Today’s consumer demands more and more convenience from their providers, and FIs are struggling to keep up. Enact an interdisciplinary strategy to provide a superior customer experience and cement loyalty. Develop an action plan to:
Put the customer at the center of everything you do to build longevity for your brand.
Meet thinkers, doers, and trailblazers in digital marketing. Break the ice and get to know peer financial marketing executives during quick 3-minute rotations. Start your day off by making the right connections and gain exclusive knowledge!
In the digital age, customers are no longer forming strong relationships with the brand they covet. Turned off by face to face and telemarketing sales techniques, today’s customer turns online for a better experience and to save time and hassle. Discover how personalization technology can:
Learn about the fundamental technologies that can humanize your digital customer experience.
Marketers are in a new world where digital, data, and content technologies can accelerate direct and digital marketing initiatives. Unlock the potential of digital and data to transform your marketing and impact topline growth. Take away expert insights on:
Lean in to digital trends that will have the biggest impact on your marketing to thrive in this brave new world.
Micro-moments, a term coined by Google, are brief, intent-driven moments when consumers are looking to learn, do, or buy something. Make sure your brand is there for your customers in these moments and drive conversion. Develop a blueprint to:
Connect with your potential clients in crucial moments to become their provider of choice.
Financial firms struggle to create the kind of content that creates continuing brand loyalty. Zero in on your customers’ concerns and needs to deliver personalized social content that will catch attention and keep your clients engaged. Take away strategies to:
Source your content strategy direct from consumers to align your brand and grow wallet share.
More than a third of consumers exclusively use mobile in their purchase decision-making, but mobile is still an afterthought for many firms. Center your strategy on the channel your clients really use to provide a superior user experience in financial services. Take away a roadmap on:
Know when to put the “second screen” first to revitalize your customer journey
SHHH! Did you hear it? Something big just changed. BOOM! Just now, the largest untapped business opportunity in a generation became yours for the taking. Mitchell Weisman, CEO of RevJet reveals why now is the time to act to take advantage of an enormous source of value that’s been hiding in plain sight. In the coming years, there WILL be winners and there WILL be losers — make sure to learn how your business comes out on top.
Attend this session to arm yourself for this exciting new future where your organization
Consumers today expect your website to be simple, seamless, and user-friendly. Master the key elements of web design and functionality that will keep your users coming back. Source best practices on:
Approaches from other industries
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your brand.
Don’t miss this exclusive end-of-day gathering with conference speakers and attendees! Unwind, mingle and build relationships that will benefit you in the years to come.
FIs have more consumer data available to them than ever before, but still struggle with 1:1 marketing. Create personalized experiences to drive engagement and conversion using advanced behavioral analytics. Source practical tips to:
Technology is revolutionizing the way the companies communicate with their clients in every industry. Tap into the trends that will define the future of audience engagement and increase your digital returns. Take away insights from an industry leader on:
Alter your approach now to capitalize on the trends of tomorrow.
Including video on a landing page can increase likelihood of conversion by up to 80%. Capture and hold your customers’ attention with video storytelling. Source practical tips to:
Reach your customers with video storytelling to attract new business.
Attribution remains one of the most elusive challenges for modern day marketers. Devise a cutting-edge algorithmic model to measure and optimize your marketing mix across all channels. Create a blueprint on how to:
Use attribution modeling to accurately gauge your marketing efforts and increase ROI.
Popular finance platform Credit Karma has leveraged indirect attribution to fuel its growth from 3 million to more than 60 million members. Develop an attribution framework that delivers the best mix of consistency and rigor to maximize your ROI. Dig into strategies for:
Master indirect attribution to strengthen acquisition and grow market share.
Intelligent, people-based targeting and the right bidding strategy remains key to taking acquisition efforts through display media to the next level. Leverage technologies to effectively market to prospects in a “multi-device” environment. Discover Amex’s approach to:
Capitalize on mobile and cross-device technologies to drive acquisition in a real-time bidding environment.
It’s no longer enough to simply engage with your customers – you need to have meaningful dialogue, no matter the channel. But as a marketer, you are burdened with fragmentation across applications, channels, and customer expectations. In order to win, you need a real-time marketing strategy that is customer-centric so you can engage with your customers in a relevant and respectful way across their entire journey.
Join this session to learn how you can leverage technology to have meaningful 1:1 digital conversations with your customers by:
When you can anticipate the quickly changing ways customers interact with your brand, you can deliver on the promise of exceptional customer experience.
Using an online tool, ACU leveraged consumer curiosity to gain a great share of wallet in loans. Entice your existing and potential customers with simple digital tools that focus on them. Take away ideas to:
Develop engaging digital tools to grow wallet share and bring value to your customers.
As financial marketers strive to optimize and consolidate operations, functions traditionally served by agencies are being absorbed in-house. Identify where you can take on more weight, and where it pays to outsource. Source strategies from your peers on:
Achieve balance in your business model to maximize your marketing dollars.
Creating exceptional digital experiences for customers is the key to differentiating your brand in today’s competitive marketplace. Embrace an open eco-system between FIs and external developers to create richer capabilities for your customers. Source your plan of action on:
Stay competitive in a world of disruption by embracing innovation.