Consumers today are demanding more from financial brands and growing distrustful of traditional advertising. FI marketers need to be more creative than ever to get ahead of the competition. Take away a roadmap on:
Look into the future of financial marketing to drive your digital returns now.
Today’s consumer demands more and more convenience from their providers, and FIs are struggling to keep up. Enact an interdisciplinary strategy to provide a superior customer experience and cement loyalty. Develop an action plan to:
Put the customer at the center of everything you do to build longevity for your brand.
Meet thinkers, doers, and trailblazers in digital marketing. Break the ice and get to know peer financial marketing executives during quick 3-minute rotations. Start your day off by making the right connections and gain exclusive knowledge!
Big data and analytics now allow marketers to use algorithms to define customer segments. Identify new and valuable sub-segments to predict user behavior and make insights actionable. Take back to your office strategies to:
Target segments that you didn’t think to engage before to increase profitability
Marketers are in a new world where digital, data, and content technologies can accelerate direct and digital marketing initiatives. Unlock the potential of digital and data to transform your marketing and impact topline growth. Take away expert insights on:
Lean in to digital trends that will have the biggest impact on your marketing to thrive in this brave new world.
Micro-moments, a term coined by Google, are brief, intent-driven moments when consumers are looking to learn, do, or buy something. Make sure your brand is there for your customers in these moments and drive conversion. Develop a blueprint to:
Connect with your potential clients in crucial moments to become their provider of choice.
78% of marketers in the financial industry report using content marketing, but only 25% of those consider themselves to be effective. Engage your audience with a content strategy that is uniquely differentiated from the rest. Get practical tips to:
Implement winning strategies to elevate your content.
Financial firms struggle to create the kind of content that creates continuing brand loyalty. Zero in on your customers’ concerns and needs to deliver personalized social content that will catch attention and keep your clients engaged. Take away strategies to:
Source your content strategy direct from consumers to align your brand and grow wallet share.
In the US, social native ad spend will grow to $4.57 billion by 2017. Create content your target market wants to consume to attract new customers. Walk away with an action plan to:
Raise your brand awareness organically with native ads.
The ANA predicts that online ad fraud will cost marketers more than $7 billion globally this year. Get smart about your ad spend to reduce risk and increase viewability. Source practical tips to:
Make strategic spending choices to increase quality human traffic for your brand.
More than a third of consumers exclusively use mobile in their purchase decision-making, but mobile is still an afterthought for many firms. Center your strategy on the channel your clients really use to provide a superior user experience in financial services. Take away a roadmap on:
Know when to put the “second screen” first to revitalize your customer journey
The shift to mobile means that people are constantly connected. Understand how mobile moments are defining your consumer behavior and win with moment-centric strategies. Discover:
Satisfy consumers’ expectations on demand – where and when they want it.
The customer’s path to purchase is far from linear in today’s digital world. Understand your customers’ journey to know how and when to market to them. Master the success factors to:
Strengthen your strategy and achieve ROI through customer journey mapping.
Consumers today expect your website to be simple, seamless, and user-friendly. Master the key elements of web design and functionality that will keep your users coming back. Source best practices on:
Revamp your firm’s web presence to attract and retain clients.
Every digital interaction customers have with your brand needs to be unified and up to date. Leverage agile to enhance your omni-channel CX while making optimal use of digital strategies and resources. Apply the methodology to:
Execute consistent digital experiences across your touch points with agile.
Innovation in the tech sector will have huge ramifications on financial services. Gather intelligence on latest technologies and discover hidden opportunities for improving your marketing efforts. Get the insider’s perspective on emergent trends, including:
Prepare your organization to maximize digital marketing success.
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your brand.
Don’t miss this exclusive end-of-day gathering with conference speakers and attendees! Unwind, mingle and build relationships that will benefit you in the years to come.
Technology is revolutionizing the way the companies communicate with their clients in every industry. Tap into the trends that will define the future of audience engagement and increase your digital returns. Take away insights from an industry leader on:
Alter your approach now to capitalize on the trends of tomorrow.
FIs have more consumer data available to them than ever before, but still struggle with 1:1 marketing. Create personalized experiences to drive engagement and conversion using advanced behavioral analytics. Source practical tips to:
Harness the power of personalization to better understand your customers and drive conversion
Including video on a landing page can increase likelihood of conversion by up to 80%. Capture and hold your customers’ attention with video storytelling. Source practical tips to:
Reach your customers with video storytelling to attract new business.
Attribution remains one of the most elusive challenges for modern day marketers. Devise a cutting-edge algorithmic model to measure and optimize your marketing mix across all channels. Create a blueprint on how to:
Use attribution modeling to accurately gauge your marketing efforts and increase ROI.
FIs struggle to extract real value from the vast amounts of data available. Cut through the noise and assess the right metrics to improve your conversions. Get expert advice on:
Master data-driven marketing to gain actionable insights and grow your ROI
Popular finance platform Credit Karma has leveraged indirect attribution to fuel its growth from 3 million to more than 60 million members. Develop an attribution framework that delivers the best mix of consistency and rigor to maximize your ROI. Dig into strategies for:
Master indirect attribution to strengthen acquisition and grow market share.
Regulatory guidelines in the financial industry are constantly evolving, and can slow down marketing efforts. Allow your team customization within defined parameters to deliver personalized, local content in real-time. Assess the benefits to:
Better integrate your sales and marketing assets to maintain brand integrity
Intelligent, people-based targeting and the right bidding strategy remains key to taking acquisition efforts through display media to the next level. Leverage technologies to effectively market to prospects in a “multi-device” environment. Discover Amex’s approach to:
Capitalize on mobile and cross-device technologies to drive acquisition in a real-time bidding environment.
Today’s consumers demand personalized content and experiences that are “right for me.” Captivate your audiences through web and mobile personalization. Develop a roadmap to:
Build your brand differentiation with personalization and improve loyalty.
Using an online tool, ACU leveraged consumer curiosity to gain a great share of wallet in loans. Entice your existing and potential customers with simple digital tools that focus on them. Take away ideas to:
Develop engaging digital tools to grow wallet share and bring value to your customers.
As financial marketers strive to optimize and consolidate operations, functions traditionally served by agencies are being absorbed in-house. Identify where you can take on more weight, and where it pays to outsource. Source strategies from your peers on:
Achieve balance in your business model to maximize your marketing dollars.
Creating exceptional digital experiences for customers is the key to differentiating your brand in today’s competitive marketplace. Embrace an open eco-system between FIs and external developers to create richer capabilities for your customers. Source your plan of action on:
Stay competitive in a world of disruption by embracing innovation.